I'M YEARA

PRONOUNCED /YE-A-RA/ IN CASE YOU'RE UP TO THE CHALLENGE WHEN WE MEET.

BUT DEFINITELY NOT YEERA.

I'M A PRODUCT AND DIGITAL DESIGNER
WITH EXPERIENCE IN FASHION AND MEDIA.

Head of design
March 2022 - Present

In the past year, along with my position at Vogue/GQ, I became part of a select group briefed on developing a new brand for NewsCorp Australia. In a fast paced and collaborative environment, we established The Oz - a media  brand dedicated to a new generation of readers.
As design lead for the project, I delivered an end-to-end digital product (UX/UI), along with branding components. The close collaboration with stakeholders across the business allowed me to create a new way for our audience to experience news and amplify digital storytelling.
In my current role as head of design, I am supervising the design process for both digital product and brand, while continuing define and evolve our creative direction.

Lead digital designer, Vogue/Vogue Living/GQ
May 2018-March 2022

As a lead digital designer for Vogue, Vogue Living and GQ, I created new digital identity for the brands and was always in the process of improving patterns and experiences. My work ranged between product design, to marketing and sale assets, social media and events. I worked closely with editors and directors for the brands to understand their vision for each project. I translated business targets, user analytics and digital trends into creative and purposeful experiences for our users.

If you'd like to talk about design or find out where to get the best falafel in Sydney, you can: